￥ CNY $ USD € EUR
+852 46902068
Menu

Privacy policy

Privacy Policy

Effective Date: March 30, 2026

This privacy policy outlines how AURORA EUROPE LIMITED collects, uses, and protects your personal information when you visit our website or purchase our clothing and accessories. We are committed to GDPR compliance and protecting your data privacy.

1. Legal Basis for Processing Personal Data

We process your personal information under the following legal grounds:

  • Contractual Necessity: To process orders, manage payments, and ship clothing and accessories to your address.

  • Legitimate Interests: To improve our website performance, ensure security, and conduct basic business analytics.

  • Consent: For marketing communications and non-essential cookies.

  • Compliance with Law: To fulfill tax, accounting, and anti-fraud obligations.

2. Information We Collect

We collect various types of information to provide you with high-quality products and services:

  • Personal Identifiers: Name, shipping address, billing address, email address, and phone number.

  • Payment Details: Credit card and payment service information processed through secure third-party gateways.

  • Technical Data: IP address, browser type, device identifiers, and website navigation history.

  • Marketing Preferences: Your choices regarding receiving promotional updates about our latest apparel collections.

3. Cookie Banner and Consent

In accordance with the ePrivacy Directive and GDPR Article 7, this website uses a Cookie Banner to obtain your explicit consent.

  • Essential cookies are used for website functionality (e.g., maintaining your shopping cart).

  • Non-essential cookies for analytics or advertising are only activated after you provide consent via the banner. You may withdraw this consent at any time through your browser settings.

4. International Data Transfers

As AURORA EUROPE LIMITED is based in Hong Kong, your personal information will be transferred to and processed in regions outside the European Economic Area (EEA). We use Standard Contractual Clauses (SCCs) approved by the European Commission to ensure your data receives a level of protection equivalent to that required within the EU.

5. Your Data Protection Rights

Under GDPR, you have the following rights regarding your personal data:

  • Right to Data Portability: You may request a copy of your data in a structured, machine-readable format to transfer to another service.

  • Right of Access and Rectification: You can view or correct your personal information at any time.

  • Right to Erasure: You may request the deletion of your data when it is no longer necessary for the original purpose.

  • Right to Object: You can object to data processing for direct marketing purposes.

6. Data Retention and Security

We retain your personal information only as long as necessary to fulfill orders or comply with legal requirements. We implement strict technical and organizational measures to protect your data against unauthorized access or disclosure.

7. Contact Our Data Protection Officer

If you have questions about this policy or wish to exercise your rights (such as the right to portability), please contact our privacy team:

  • Company Name: AURORA EUROPE LIMITED

  • Address: ROOM D5 5/F KING YIP FACTORY BUILDING NO.59 KING YIP STREET KWUN TONG KL HK

  • Email: zjlbabyyy@gmail.com

  • Phone: +852 46902068

8. Policy Updates

We may update this Privacy Policy to reflect changes in our business or legal requirements. The "Effective Date" at the top of this page indicates the latest revision.